Okta vs Auth0
Okta is the enterprise identity platform for workforce and customer identity management, covering SSO, MFA, and lifecycle management. Auth0 (now owned by Okta) is developer-first CIAM platform for embedding authentication into applications. The two products are increasingly differentiated by audience: Okta for IT/workforce, Auth0 for developers/apps.
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The leading identity platform vs Identity made simple for developers.
| Feature | Okta | Auth0 |
|---|---|---|
| Pricing from | $2–$15/user/mo | Free–$240/mo |
| Pricing | Workforce SSO from $2/user/mo; CIAM from $23/mo (2,500 MAU) | Free (7,500 MAU); Essential $240/mo; Professional $1,500/mo |
| Best for | Enterprise workforce SSO and lifecycle management | Developers embedding auth in SaaS applications |
| Social login | Available via Okta CIAM | 50+ social connections built-in |
| Machine-to-machine | Okta API access management | Auth0 M2M tokens, native OAuth |
| Extensibility | Okta Workflows (no-code) and API hooks | Auth0 Actions (Node.js), extensive Rules |
| On-premises | Okta Access Gateway for hybrid | Auth0 Private Cloud option |
The third option most teams miss
Picking between Okta and Auth0 isn't the only choice.
Appaca wraps Okta and Auth0 with custom authentication flows, progressive profiling, and multi-tenant access control logic that would take months to build natively. Launch secure multi-tenant SaaS without becoming an identity engineer.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Okta acquired Auth0 in 2021 but continues to operate both products independently. Okta focuses on workforce identity; Auth0 focuses on customer identity for developers. They share parent company but have distinct product roadmaps.
Yes, Auth0 scales to tens of millions of MAU on enterprise plans. Pricing scales with Monthly Active Users, so very high-scale applications should evaluate enterprise agreements carefully.
Yes, both Okta and Auth0 support passwordless authentication via magic links, WebAuthn/passkeys, and biometric authentication. Passkeys support is a strong focus for both platforms in 2024-2026.