Zapier vs IFTTT
Zapier and IFTTT are both automation tools but serve very different audiences. IFTTT (If This Then That) is consumer-focused with simple one-to-one triggers and actions. Zapier is a business-grade platform with multi-step automations and 6000+ professional app integrations.
Build a custom alternative freeSide-by-side
Automation for everyone vs Simple conditional automation for consumers and business.
| Feature | Zapier | IFTTT |
|---|---|---|
| Pricing from | Free, paid from $19.99/mo | Free, paid from $3.49/mo |
| Primary use case | Business app automation with multi-step workflows | Simple consumer and home automation (one trigger, one action) |
| Pricing | Free plan; Starter at $19.99/mo | Free; Pro at $3.49/mo; Team at $12/mo |
| Ease of use | Very easy for business users | Extremely simple; consumer-grade interface |
| Key strength | 6000+ business app integrations; multi-step automations | Very simple; large consumer device and app library |
| Key weakness | Expensive at scale; limited branching | Only supports single trigger-action pairs; limited business apps |
| Team features | Team plans with shared Zaps | Team plan available |
The third option most teams miss
Picking between Zapier and IFTTT isn't the only choice.
IFTTT is for personal and home automation; Zapier is for business app automation - Appaca builds a custom app with the automation logic embedded for your specific business workflow.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
IFTTT has a business offering but is primarily designed for consumer use cases like home automation and simple social media posting. For complex business workflows, Zapier is more appropriate.
For very simple one-trigger-one-action automations, IFTTT Pro works. For multi-step workflows, conditional logic, or professional app integrations, Zapier is necessary.
IFTTT has integrations with smart home devices (Alexa, Google Home, Philips Hue), IoT devices, and consumer apps like Twitter and Gmail, which Zapier does not focus on.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.