Constant Contact vs Mailchimp
Constant Contact and Mailchimp are two of the oldest and most widely used email marketing tools. Constant Contact is known for strong customer support and a simple interface, particularly popular with nonprofits and local businesses. Mailchimp has a more generous free tier and more advanced features. Both are solid for basic email marketing.
Build a custom alternative freeSide-by-side
Email marketing for small businesses and nonprofits vs Email marketing for small businesses.
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Pricing from | $12/month | Free / $13/month |
| Free tier | No (60-day free trial) | Yes - 500 contacts |
| Customer support | Strong - phone support on all plans | Limited on free, improving on paid |
| Nonprofit discount | Yes - 20-30% discount | No official discount |
| Event management | Built-in event registration | No |
| Automation | Basic | Better |
| Pricing at 2,500 contacts | ~$35/month | ~$30/month |
The third option most teams miss
Picking between Constant Contact and Mailchimp isn't the only choice.
For small businesses and nonprofits that need custom contact databases and event registration tools, Appaca builds purpose-built apps without email platform lock-in.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
For businesses that prioritize phone support and don't need a free tier, Constant Contact is a solid choice. Mailchimp has a better free tier, more automation power, and a larger integration ecosystem. Most head-to-heads favor Mailchimp on features.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.