Insightly vs HubSpot
Insightly uniquely combines CRM with project management - it tracks deals through to delivery in the same tool. HubSpot keeps these concerns separate. Insightly is the better pick for project-based businesses (agencies, consultants, professional services) where closing a deal triggers a delivery workflow. HubSpot wins for pure sales and marketing teams.
Build a custom alternative freeSide-by-side
CRM and project management combined vs Marketing, sales, and service platform.
| Feature | Insightly | HubSpot |
|---|---|---|
| Pricing from | $29/user/month | $15/seat/month |
| Project management | Built-in (tasks, milestones, pipelines) | Not included |
| Best for | Project-based businesses | Sales + marketing teams |
| Marketing tools | Insightly Marketing add-on | Strong built-in |
| Email tracking | Yes | Yes |
| Ease of use | Moderate | High |
| Pricing at 10 users | ~$290-500/month | ~$150-1,500/month |
Insightly or HubSpot? Who each tool is best for
Insightly
CRM and project management combined
- Project management: Built-in (tasks, milestones, pipelines)
- Best for: Project-based businesses
- Marketing tools: Insightly Marketing add-on
- Email tracking: Yes
Starting from $29/user/month
HubSpot
Marketing, sales, and service platform
- Project management: Not included
- Best for: Sales + marketing teams
- Marketing tools: Strong built-in
- Email tracking: Yes
Starting from $15/seat/month
How Appaca works
Appaca is not another SaaS tool to evaluate. It builds you a working app from a plain description - with database, dashboards, and team access - and runs it on the platform.
Describe what you need
Tell Appaca what you need in plain language. No forms, no setup wizard - just describe the job to be done.
Chat with AI to refine it
Appaca AI builds your app and stays available to refine it. Change behaviour, add fields, adjust flows - all in chat.
Use it immediately
Your app runs on Appaca with a built-in database, file storage, and team access. No deployment, no devops.
Everything your team needs, built in
Appaca provides the full stack for internal and personal software - no integrations to wire up, no hosting to manage.
Build and update apps by chatting with AI
Describe what you need and Appaca builds a working app. Come back any time to refine it - add new fields, change behaviour, or extend functionality - all without writing code.
Built-in database and file storage
Every Appaca app comes with a secure database and file storage ready to use. No external service to connect, no schema to design - Appaca handles the data layer automatically.
Connect to services your team already uses
Appaca apps can connect to Google Sheets, Slack, Airtable, and any service that supports an API or webhook - so your app fits into your existing workflow instead of replacing it.
The third option most teams miss
Picking between Insightly and HubSpot isn't the only choice.
For agencies and professional services firms that want CRM and project delivery in one custom tool, Appaca builds both into a single app.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Yes, that is Insightly's main differentiator. When a deal closes, it can automatically convert to a project with tasks and milestones. This is ideal for agencies, consultancies, and custom manufacturers.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.