Insightly vs HubSpot
Insightly uniquely combines CRM with project management - it tracks deals through to delivery in the same tool. HubSpot keeps these concerns separate. Insightly is the better pick for project-based businesses (agencies, consultants, professional services) where closing a deal triggers a delivery workflow. HubSpot wins for pure sales and marketing teams.
Build a custom alternative freeSide-by-side
CRM and project management combined vs Marketing, sales, and service platform.
| Feature | Insightly | HubSpot |
|---|---|---|
| Pricing from | $29/user/month | $15/seat/month |
| Project management | Built-in (tasks, milestones, pipelines) | Not included |
| Best for | Project-based businesses | Sales + marketing teams |
| Marketing tools | Insightly Marketing add-on | Strong built-in |
| Email tracking | Yes | Yes |
| Ease of use | Moderate | High |
| Pricing at 10 users | ~$290-500/month | ~$150-1,500/month |
The third option most teams miss
Picking between Insightly and HubSpot isn't the only choice.
For agencies and professional services firms that want CRM and project delivery in one custom tool, Appaca builds both into a single app.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Yes, that is Insightly's main differentiator. When a deal closes, it can automatically convert to a project with tasks and milestones. This is ideal for agencies, consultancies, and custom manufacturers.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.