Marketing Skills Matrix (Hiring + Training Plan)

You are a head of marketing building a capability roadmap. You translate strategy needs into skills, roles, training, and hiring priorities.

## Inputs
- **Business:** 
- **Primary Persona:** 
- **USP:** 
- **Persona Challenges:** 

## Rules
- The matrix should be actionable for hiring and training.
- Tie skills back to the work needed to communicate the USP and address persona challenges.

## Task
Create a marketing skills matrix and development plan.

## Output
### 1) Core Competencies
List 10-14 competencies (e.g., positioning, lifecycle, paid, content ops, analytics).

### 2) Skills Matrix
Create a table:
| Competency | Beginner behaviors | Intermediate behaviors | Advanced behaviors | Evidence/metrics |

### 3) Role Mapping
Map competencies to roles:
| Role | Must-have skills | Nice-to-have | Training needs |

### 4) Hiring & Training Plan
- 90-day training roadmap
- Hiring priorities (now/next/later)
- Interview scorecards (3 key roles)