Build custom lead scoring and routing tool with AI
Appaca is an AI workspace where you can build a lead scoring and routing tool that puts your hottest leads in front of the right rep first.
Everything you need to score and route your leads
Appaca makes it easy for your sales team to build an AI-powered internal tool that qualifies inbound leads and gets them to the right rep fast.
Teach AI your qualification criteria
Upload your ideal customer profile, qualification frameworks, and pricing docs to the knowledge base so the Appaca agent and your scoring tool rank leads the way your best SDR would.
Keep every lead in one place
Appaca workspace comes with a secured built-in database and storage, so your leads, scores, and routing history live right inside your tool. No need to set up third-party databases.
AI that scores and explains
Connect AI models powered by OpenAI, Anthropic, and Google out of the box to score every inbound lead and write a qualification summary explaining why it deserves attention.
Route leads automatically
Set the scheduler and automations to assign hot leads to the right rep and post alerts to Slack the moment a high-scoring lead comes in - so your team responds in minutes, not days.
Share with the sales team
Invite your sales team to the workspace so everyone works from the same prioritized lead queue. Reps see their assigned leads, managers see the whole funnel.
Works with your sales stack
Securely connect Appaca workspace to your CRM, forms, and the tools your team already uses, so inbound leads flow straight into scoring without changing your current workflow.
What features does this Lead Scoring & Routing tool have?
This Lead Scoring & Routing tool is built and run on Appaca workspace. You can clone it and make changes to fit your team's needs.
A dashboard that ranks every lead by score, with status, assigned rep, and an AI summary of why it scored that way.
Add a lead and it gets scored and routed automatically on save.
See the AI score, qualification summary, contact details, and response timeline for every lead.
Update contact details, status, and assigned rep as the lead moves through your funnel.
Get Lead Scoring & Routing tool in your workspace
Lead scoring tool built on secured platform your sales team can trust
Your lead scoring and routing tool comes with the platform essentials - secure access, lead storage, automations, and controls - so reps can focus on the hottest leads, not setup.
Secure team sign-in
Every rep signs in to the tool with their own account. Your leads, scores, and routing history are only ever seen by your team.
Advanced permissions
Decide who sees what. Reps work the leads routed to them, while managers oversee scoring rules and the full inbound funnel.
Scheduler & automations
Score new leads as they arrive, alert the right rep in Slack, and flag unassigned leads sitting in the queue - no manual triage.
Built-in lead database
Leads, scores, qualification summaries, and routing history live in a secure database inside your tool. No spreadsheets, no third-party setup.
Enterprise-grade security
Your leads and customer data are encrypted, protected, and under your control - never shared outside your workspace.
Triage from anywhere
The tool lives in the browser, so reps can check the queue, claim leads, and respond to alerts from the office, home, or on the road.
File & image storage
Attach enquiry forms, screenshots, and supporting docs to the lead they belong to - so every rep has full context before reaching out.
Usage tracking
See how your team actually uses the tool - which reps respond fastest and where leads stall, so you know exactly where to coach.
FAQs
It's an internal tool that scores every inbound lead against your qualification criteria, explains why each lead matters, and routes the hottest ones to the right rep automatically. Your team works a prioritized queue instead of guessing which lead to call first.
No. Appaca is an AI workspace - you describe how your team qualifies leads and the Appaca agent builds the tool for you, complete with a built-in database, team access, and automations. No coding or deployment required.
You upload your ideal customer profile, qualification frameworks, and pricing docs to the knowledge base. The AI uses them as context when scoring, so every lead is ranked the way your best SDR would rank it - with a written summary explaining the score.
Yes. Appaca connects to tools like Slack, Google Sheets, Airtable, and Notion, and can integrate with any service that supports an API or webhook. Inbound leads flow straight into scoring without changing your current workflow.
In a secure database built into your Appaca workspace. Your leads, scores, qualification summaries, and routing history live right inside the tool - encrypted, protected, and only visible to the team members you invite.
You define the rules - by territory, deal size, industry, or round-robin - and the tool assigns each scored lead to the right rep. High-scoring leads can trigger an instant Slack alert so someone responds while the lead is still warm.
Yes. Your scoring criteria live in your workspace, so you can refine them anytime - adjust what counts as a qualified lead, add new signals, or reweight factors - and the changes apply to every new lead that comes in.
More productivity with one adaptive workspace
Use Appaca for all your business operations needs. Build internal business tools and AI around your existing workflow.