DISCOVERY DATABASE
Find and evaluate creators
Search profiles, audience data, categories, reach, engagement, and authenticity signals.
Influencer CRM
Build an influencer CRM around your creator workflow
Connect creator relationships to campaigns, deliverables, approvals, usage rights, and follow-up. Shape the workflow around how your brand or agency operates.
Start free. No code or deployment needed.
Choose the right system
A creator database is not the same as an influencer CRM
Be clear about the job you need the system to do.
CUSTOM INFLUENCER CRM
Manage relationships and work
Track known creators, conversations, campaigns, deliverables, approvals, usage rights, payment status, and rebooking.
FULL PLATFORM
Run a specialist program
Add discovery, bulk outreach, social data, product seeding, attribution, contracts, and payments.
Relationship model
Keep creator, campaign, and deliverable data connected
One creator may work across several brands and campaigns. One campaign may have many creators and deliverables. A flat contact list cannot represent that clearly.
Creator
Profile, contacts, preferences, notes, and relationship owner
Brand
The client or business connected to campaign work
Campaign
Brief, dates, budget context, status, and team owners
Deliverable
Format, channel, due date, draft, approval, and publish status
Usage right
Term, territory, channel, expiry date, and reminder
Interaction
Outreach, meeting, decision, feedback, and next action
Campaign workflows
Do not force every creator campaign into one pipeline
Keep the relationship data consistent while the required stages change by campaign type.
Paid campaign
Qualified → Negotiating → Contracted → Briefed → Submitted → Approved → Published → Paid
Gifted product
Qualified → Confirmed → Details collected → Product sent → Content received → Relationship follow-up
Ambassador
Qualified → Trial campaign → Approved → Active term → Review → Renew or close
Add conditions where they matter. A paid video may require a signed agreement, concept approval, draft review, usage-right details, invoice status, and a publish check. A gifted relationship may need a much lighter path.
Views by role
Show each team the decisions it owns
The same connected data can support a clear view for every role.
Creator manager
Relationship history, preferences, open conversations, next actions, and rebooking opportunities.
Campaign manager
Brief status, confirmed creators, deliverables, due dates, missing inputs, and approvals.
Brand or account lead
Campaign progress, client decisions, risks, relationship context, and upcoming milestones.
Legal and finance
Agreement status, usage-right terms, invoice details, payment status, and exceptions.
Useful automation
Remind the owner before campaign work stalls
Automate clear operational checks while people stay responsible for relationships and approvals.
✓
A confirmed creator is missing a brief
✓
A deliverable is due soon and has no draft
✓
Client feedback is waiting for an owner
✓
Usage rights expire within the review window
✓
Published work still has an unpaid status
✓
A strong creator has no rebooking follow-up
Start with your current list
Turn the influencer spreadsheet into related records
Keep the useful relationship history. Remove the repeated data and unclear statuses that make the sheet hard to trust.
Before
One row mixes creator details, campaign details, several deliverables, rate notes, approvals, and payment status. The same creator appears again for the next campaign.
After
One creator record links to many campaign participations, deliverables, interactions, agreements, and usage-right records. Each item has its own owner, status, and history.
Where Appaca fits
Use Appaca as the custom relationship and operations layer
Build the workflow specific to your team. Keep specialist systems for the jobs that depend on their data networks or payment infrastructure.
0:00
0:00
Build in Appaca
- ✓ Creator and relationship records
- ✓ Campaign-specific stages and checklists
- ✓ Deliverable and approval status
- ✓ Usage-right dates and reminders
- ✓ Internal role views and permissions
- ✓ AI summaries, drafts, and missing-data checks
Use specialist systems for
- • Creator discovery and audience authenticity
- • Social listening and performance data
- • Ecommerce and affiliate attribution
- • Product shipping and mass outreach
- • Contract execution and tax handling
- • Payment processing and payouts
FAQs
What is an influencer CRM?
An influencer CRM keeps creator relationships, campaign work, deliverables, approvals, interaction history, usage rights, rates, and payment status connected. It helps a brand or agency manage known creators through a repeatable workflow.
Is an influencer CRM the same as a creator discovery platform?
No. A discovery platform helps find and evaluate creators. A CRM manages the relationship and work after a creator enters your process. Some specialist platforms combine both jobs, while a custom CRM can connect to the systems you use for discovery and analytics.
Can Appaca track different campaign workflows?
Yes. You can define different stages, required details, deliverables, approval steps, and reminders for gifted, paid, affiliate, event, ambassador, or content-licensing work.
Can Appaca track creator payments?
You can track agreed amounts, invoice or payment status, due dates, and the owner responsible for follow-up. Payment execution, tax handling, and payout infrastructure should remain in the appropriate finance or specialist platform.
Can we start from an influencer spreadsheet?
Yes. Separate creators, channels, brands, campaigns, and deliverables into linked records. Clean duplicates, standardise statuses, and test a small set before moving the full list.
Does Appaca provide influencer discovery or audience analytics?
Appaca is positioned here as the custom relationship and campaign-operations layer. Use or integrate specialist systems for discovery, audience authenticity, social listening, attribution, affiliate tracking, and other network or analytics functions.
Build the creator operations system your team is missing
Describe your creator records, campaign types, deliverables, role views, and reminders. Appaca builds the first version.