Ahrefs vs Moz Pro
Ahrefs and Moz Pro are both established SEO tools. Ahrefs has grown to become the more widely used and generally more powerful platform in 2026. Moz built its reputation on the Domain Authority metric and remains a solid choice for agencies. Moz is cheaper; Ahrefs is more powerful, particularly for backlink analysis.
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SEO toolset - backlinks, keywords, site audit vs SEO software and tools for agencies and in-house teams.
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Pricing from | $129/month | $99/month |
| Backlink index | Best-in-class | Good, smaller than Ahrefs |
| Domain Authority metric | Domain Rating (DR) | Domain Authority (DA) - the original |
| Keyword research | Excellent | Good |
| Local SEO | Basic | Stronger via Moz Local |
| Pricing | $129-449/month | $99-599/month |
| Best for | SEO professionals, link builders, in-house teams | Agencies, local SEO, budget-conscious teams |
The third option most teams miss
Picking between Ahrefs and Moz Pro isn't the only choice.
For SEO agencies that need custom rank tracking and client reporting tools, Appaca builds the client reporting app without white-label SaaS costs.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Common questions
Ahrefs is generally considered the more powerful SEO tool in 2026. Its backlink index is larger, keyword data is more accurate, and the platform is more actively developed. Moz remains valuable for agencies and local SEO use cases.
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description - with built-in database, hosting, and team access. Try it free at appaca.ai.