Google Analytics vs PostHog
Google Analytics is the default web analytics tool; PostHog has emerged as the open-source product analytics suite. They serve overlapping but distinct needs.
Build a custom alternative freeSide-by-side
Web analytics from Google vs Product analytics + session replay + feature flags.
| Feature | Google Analytics | PostHog |
|---|---|---|
| Pricing from | Free / 360 enterprise | Free up to 1M events |
| Best for | Marketing-side web analytics | Product analytics + session replay |
| Privacy | Vendor-controlled | Self-host option available |
The third option most teams miss
Picking between Google Analytics and PostHog isn't the only choice.
For custom dashboards that combine analytics with internal data, Appaca builds the dashboard around your real KPIs.
- No code, no deployment, no devops
- Built-in database, dashboards, team access
- Refine with chat as your needs change
- Free to start, no per-seat pricing surprises
Related comparisons
Common questions
How does Appaca fit into this comparison?
Appaca is a third option for teams that don't want to choose between two existing tools. Instead of forcing your workflow into someone else's product, Appaca builds a custom app from a description — with built-in database, hosting, and team access. Try it free at appaca.ai.