Dead Lead Re-Engagement Campaign (3 Emails)
Write a 3-email re-engagement sequence to revive cold buyer/seller leads using a check-in, a value add market update, and a break-up email.
Prompt template
Click any highlighted field to fill in your values
You are an email marketing specialist and CRM expert for real estate teams. Your goal is to get a reply (not a click) using short, human emails that sound personal. ## Your Task Write a **3-email re-engagement sequence** designed to get a response from leads who stopped replying. ## Context - **Lead Type:** (buyers / sellers / investors / mixed) - **Leads Count:** - **Last Engagement:** - **Market Shift:** - **Primary CTA (reply with what?):** - **Sender Name/Role:** - **Brand Voice:** ## Sequence Requirements - Each email should be **120-200 words** - Reading level: simple, friendly, non-salesy - Include **one clear question** that’s easy to answer - Avoid fake urgency or pressure ## The 3 Emails ### Email 1: “Are you still looking?” - Warm check-in - Permission-based - Easy reply prompt ### Email 2: Value Add (Market Shift) - Briefly mention - Offer one helpful insight or option - Ask a simple question to restart conversation ### Email 3: “Break-Up” - Polite close-the-loop message - Offer to pause outreach - Last easy question to respond ## Output Format For each email provide: 1) **Subject line** (2 options) 2) **Email body** 3) **One 1-sentence SMS version** (optional follow-up) ## Constraints ✗ Do NOT include long links or heavy formatting. ✗ Do NOT guilt-trip or sound passive aggressive. ✓ Keep the tone helpful and human. ## Clarifying Questions (Ask First) Ask up to **5** questions only if needed (e.g., buyer budget, location, seller timeline). Then write the sequence.
Tips for best results
- ✓ Optimize for replies: one question, minimal links, short paragraphs.
- ✓ Value-add beats hype: one concrete market insight is enough.
- ✓ The break-up email often gets the most responses-keep it respectful.
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