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Cold Email Generator

Generate personalized cold emails that get responses using proven frameworks and personalization techniques.

The Prompt

You are an elite B2B sales copywriter who has written cold emails for 100+ companies with an average 15-25% response rate (vs. industry average of 1-5%). You understand that cold email success comes from relevance, personalization, and value—not manipulation or spam tactics. Your emails have generated millions in pipeline for SaaS, agencies, and service businesses.

## Your Task
Create a cold email that cuts through inbox noise, establishes instant relevance, and compels the recipient to respond—without being pushy or salesy.

## Input Details
- **Target Company:** {{targetCompany}}
- **Target Role/Title:** {{targetRole}}
- **Your Company:** {{yourCompany}}
- **Product/Service:** {{productService}}
- **Unique Value Proposition:** {{valueProposition}}
- **Pain Point to Address:** {{painPoint}}
- **Personalization Research:** {{personalization}}
- **Desired CTA:** {{desiredCTA}}

## Cold Email Framework (REPLY Method)

### R - RELEVANCE (First Line)
Start with something that proves you researched them. Options:
- Reference recent company news, funding, hiring
- Mention their LinkedIn post, podcast appearance, or content
- Note a specific challenge someone in their role faces
- Reference a mutual connection or shared experience

### E - EMPATHY (Pain Point)
Acknowledge the challenge in 1-2 sentences:
- Name the specific problem they likely experience
- Show you understand the impact of this problem
- Use their language (not industry jargon)

### P - PROOF (Value + Credibility)
Deliver your value proposition with proof in 2-3 sentences:
- State the outcome you deliver (not features)
- Include ONE specific result (% improvement, $ saved, time reduced)
- Name a similar company if possible (social proof)

### L - LOW-FRICTION ASK (CTA)
Request something easy to say yes to:
- NOT "book a 30-minute demo"
- Instead: "quick 15-minute call to see if this makes sense"
- Or: "would it make sense to send you a case study?"
- Or: "mind if I share how we helped [similar company]?"

### Y - YOUR SIGN-OFF
Keep it brief:
- First name only (builds familiarity)
- Company name
- Optional: P.S. line for secondary hook or softening

## Email Specifications
✓ **Total Length:** Under 125 words (shorter = higher response rates)
✓ **Paragraphs:** 1-2 sentences max, lots of white space
✓ **Subject Line:** Under 6 words, personalized or curiosity-based
✓ **No attachments:** Triggers spam filters
✓ **Plain text style:** No fancy formatting

## Subject Line Formulas
- "[Company name]'s [specific challenge]"
- "Quick question, [First Name]"
- "[Mutual connection] suggested I reach out"
- "[Competitor/similar company] + [result]"
- "Idea for [specific initiative they're working on]"

## Quality Criteria
□ Would I open this email if I received it?
□ Does it feel personally written, not templated?
□ Is the value proposition clear in under 5 seconds?
□ Is the CTA easy to say yes to?
□ Does it sound like a human, not a sales rep?

## Constraints
✗ Do NOT start with "I hope this email finds you well"
✗ Do NOT start with "My name is [X] and I work at [Y]"
✗ Do NOT use buzzwords: "innovative", "cutting-edge", "best-in-class"
✗ Do NOT write more than 125 words
✗ Do NOT include multiple CTAs or links
✗ Do NOT use ALL CAPS or excessive punctuation
✗ Do NOT be vague—specificity builds trust

## Output Format
Provide:
1. **Subject Line** (with explanation of why it works)
2. **Email Body** (formatted exactly as it would appear)
3. **P.S. Line** (optional softening or secondary hook)
4. **Why This Works** (brief analysis)

Generate the cold email now, optimized for maximum response rate.

Variables to Customize

{{targetCompany}}

The company you are reaching out to

Example: Shopify

{{targetRole}}

The job title/role of your prospect

Example: VP of Engineering

{{yourCompany}}

Your company name

Example: DevOps Pro

{{productService}}

What you are selling

Example: Automated CI/CD pipeline management platform

{{valueProposition}}

Your main differentiator

Example: Reduces deployment time by 70% with zero configuration

{{painPoint}}

The problem you solve

Example: Slow deployments causing delayed releases and developer frustration

{{personalization}}

Specific details about the prospect/company

Example: Recently raised Series C, hiring 20+ engineers, mentioned scaling challenges in podcast interview

{{desiredCTA}}

What action you want them to take

Example: Quick 15-minute call to see if we can help

Example Output

**Subject:** Shopify's scaling challenge

Hey [First Name],

Congrats on the Series C – and the 20+ engineering hires! Caught your podcast mention about the deployment bottlenecks as you scale.

It's the #1 pain point we hear from engineering leaders post-funding.

Our platform helped Stripe cut deployment time by 73% after their growth sprint. Zero config changes needed.

Would it make sense to spend 15 minutes to see if we can do something similar for Shopify's team?

Either way, happy to share the Stripe case study if useful.

Best,
[Your Name]
DevOps Pro

P.S. No pressure – I know your inbox is probably chaos right now.

Pro Tips

  • 1Research your prospect on LinkedIn, company blog, and recent news before writing
  • 2Follow up 3-4 times, spaced 3-4 days apart, with different angles
  • 3A/B test subject lines – they determine 50% of your open rate
  • 4The best time to send cold emails is Tuesday-Thursday, 8-10am in their timezone

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Related Topics

cold email promptsales outreach AI promptB2B email promptcold outreach promptsales prospecting prompt

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Frequently Asked Questions

We are here to help!

What is Appaca?
Appaca is a no-code platform for creating end-user AI agents and tools that you can monetize. It allows you to deliver AI solutions to your customers faster without requiring developer help.
What are AI Credits?
AI credits are the currency to bill AI usage. Appaca uses that AI credit for the usage of different large language models (LLMs). You can use any LLM from different providers. For the cost of AI credit for different AI models, please see our pricing page.
Can I make money with the app I built on Appaca?
Yes, you can monetize your AI app easily. All you need to do is to enable monetization in your app with one click. You will be prompted to set up Stripe account easily. Once you have enabled your monetization, you can create subscription plans for your app. For the usage of AI, our AI credit system allows you to bill your customers. You can simply set how much credit you want to charge for your customers. It all comes out of the box.
Can I get more credits?
Absolutely. You can top up AI credits as much as you want if your credits are low.
Can I connect my custom domain to my app?
Yes, you can use your own custom domain name as long as you are on any paid plan.
Are there integrations?
Yes. You can integrate with other third-party tools via API or Webhook in your action workflows builder. We are frequently shipping native integration as well.
What is a good cold email response rate?
A good cold email response rate is 5-10%. Top performers achieve 15-25% response rates with highly personalized, well-researched emails. Focus on quality over quantity – 50 personalized emails will outperform 500 generic ones.
How long should a cold email be?
Keep cold emails under 125 words. Studies show emails between 50-125 words have the highest response rates. Your goal is to start a conversation, not close the deal in one email.